Indomie is a brand of Instant Noodles. Indomie is a household name and it’s also loved by a majority of Nigerians. Indomie has grown to become a household name in Nigeria owing to its delightful taste and wholesomeness.
Indomie has made a remarkable impact being in
Nigeria for the last 31years, and expanding its trade in the evergreen
country.
Transcending across all age groups, the brand has
managed to win over the hearts and taste palates of both the young and the old.
Indomie is the Market Leader in the noodles industry
in Nigeria. Indomie has been feeding households since 1988 and impacting the
lives of Nigerians from various walks of life. Without a doubt, Indomie is
fast replacing the term “noodles” in Nigeria.
The brand has grown to be considered synonymous with
quality, taste, and value. The range of products Indomie offers command a
substantial degree of brand loyalty and enviable “top of mind’ status amongst
its consumers.
Vision: To continue to be the most trusted food
brand, leading the instant noodles category.
As a household name in Nigeria, we also wanted to
stamp our authority as every kid’s favorite brand so we decided to identify
with something they all love- SUPERHEROES!!
This led to the birth of the INDOMITABLE, five
Indomie superheroes ( BIGBOY, SWIFTY, STRETCHY, VISION & TWEENY) with
amazing superpowers that match all the different nutrients kids get from
Indomie noodles.
The first and most popular Indomitable is BIG BOY– he
is the epitome of strength, courage, and invincibility. The next indomitable is
the female superhero SWIFTY, and she has the power of speed and agility.
STRETCHY is flexible and embodies the natural ability to take on any shape or
form. VISION has Ultra super sights and releases laser through his eyes while TWEENY
has the power of invisibility. She can pass through anybody of “matter”
effortlessly. These five indomitable were created to inspire kids to achieve
greatness and be superheroes in their everyday life.
Contact Indomie:
DUFIL Prima Foods Plc.
44, Eric Moore Road, Surulere,
Lagos, Nigeria.
08004636643; 07004636643